Simmons Media blog cover reading "Your Likes Are Up. Your Bookings Aren't." with the stat "3-5X more algorithmic weight a DM share carries than a like."

Your Likes Are Up. Your Bookings Aren't. Here's Why

Content Strategy| Analytics
October 17, 2026
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engagement ratevanity metricsinstagram engagementsocial media analyticsshares vs likes
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Olivia Yany

Olivia is an intern at Simmons Media, West Chester studio.

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