Olivia Yany

What to Look for When Hiring a Social Media Manager for Your Business

Gabe Francis Published on: 02/06/2026

Thinking about hiring someone to manage your business's social media? Before you sign anything, read this. We break down exactly what to look for, the red flags that should send you running, and the questions to ask before you hire — from a team that

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Stop Sounding Like an Ad. Start Sounding Like Yourself.

Olivia Yany

Published on: 31/10/2026

Sounding stiff on camera isn't a personality flaw — it's a missing feedback loop. Here's why natural delivery disappears the second a lens turns on, and the specific, learnable habits that bring it back: who to talk to, how to handle mistakes, and wh

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Your Likes Are Up. Your Bookings Aren't. Here's Why

Olivia Yany

Published on: 17/10/2026

Your engagement rate might be dropping for reasons that have nothing to do with your content. Here's why shares and saves now carry more weight than likes on Instagram, how to benchmark your numbers against the right account size, and how to spot fak

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System 1 vs. System 2: What Marketing Psychology Means for Your Content

Olivia Yany

Published on: 03/10/2026

Why do some videos hook viewers instantly while others get scrolled past? A look at the psychology behind emotional vs. rational marketing — and what it means for your content.

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Filming vs. Editing Cost: What Actually Drives Your Video Production Budget

Olivia Yany

Published on: 19/09/2026

Filming and editing aren't competing for the same budget — they're doing different jobs. Here's what actually drives video production costs in 2026, from crew day rates to cost-per-finished-minute, plus the red flags to catch before you sign a quote.

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