Content Strategy

What to Look for When Hiring a Social Media Manager for Your Business

Gabe Francis Published on: 02/06/2026

Thinking about hiring someone to manage your business's social media? Before you sign anything, read this. We break down exactly what to look for, the red flags that should send you running, and the questions to ask before you hire — from a team that

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Content Without A Plan Is Just Noise

Stephen Dionne

Published on: 04/08/2026

Most local businesses do not quit marketing because it failed. They quit at month three because they never built a way to measure it. What the data says about consistency, strategy, and why bookings lag behind content.

Content Strategy

What Content Actually Costs You When You Do It Yourself

Stephen Dionne

Published on: 29/07/2026

Six in ten small businesses spend up to ten hours a week on marketing, and most of it goes to the format that satisfies them least. Here is the real math on doing your own content versus booking a shoot, with gear, software, and hours priced out.

Content Strategy

Content Isn't a Cost. It's the Only Marketing Asset That Appreciates.

Stephen Dionne

Published on: 08/07/2026

Every other line on your marketing budget expires. Content is the only asset that gets more valuable the longer it exists. Here's what actually makes it compound, why most businesses never build the asset, and the three layers that make it work.

Content StrategyAnalytics

How to Turn One Shoot Day Into a Month of Content

Stephen Dionne

Published on: 29/06/2026

The biggest content mistake isn't posting too little, it's having no system. Here's the exact batching framework we use to turn a single shoot day into 30 days of content: 8-12 clips, static posts, stories, and a full month scheduled. No daily grind.

Content Strategy