Content Strategy

What to Look for When Hiring a Social Media Manager for Your Business

Gabe Francis Published on: 02/06/2026

Thinking about hiring someone to manage your business's social media? Before you sign anything, read this. We break down exactly what to look for, the red flags that should send you running, and the questions to ask before you hire — from a team that

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Micro-Gyms vs. Big Box: How to Position Your Studio on Social

Maxine Moira Marcelino

Published on: 12/09/2026

You'll never out-big-box a big box. Learn the segment-specific social strategy that turns your community into your competitive advantage.

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Seasonal Membership Slumps Are Predictable. Here's Your Q4 Content Calendar

Maxine Moira Marcelino

Published on: 05/09/2026

Seasonal gym membership slumps are predictable. Here's your month-by-month Q4 content calendar to maximize member acquisition from September through December.

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Content Without A Plan Is Just Noise

Stephen Dionne

Published on: 04/08/2026

Most local businesses do not quit marketing because it failed. They quit at month three because they never built a way to measure it. What the data says about consistency, strategy, and why bookings lag behind content.

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What Content Actually Costs You When You Do It Yourself

Stephen Dionne

Published on: 29/07/2026

Six in ten small businesses spend up to ten hours a week on marketing, and most of it goes to the format that satisfies them least. Here is the real math on doing your own content versus booking a shoot, with gear, software, and hours priced out.

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