What to Look for When Hiring a Social Media Manager for Your Business

Gabe Francis Published on: 02/06/2026

Thinking about hiring someone to manage your business's social media? Before you sign anything, read this. We break down exactly what to look for, the red flags that should send you running, and the questions to ask before you hire — from a team that

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The First 3 Seconds Are the Only Ones That Matter

Matt Simmons

Published on: 03/06/2026

Most videos don't fail because they're bad — they fail because nobody watches past the first three seconds. Here's how to build a hook that stops the scroll in 2026: curiosity gaps, bold openers, and a first frame that works even on mute.

Video Strategy

Likes Are Lying to You

Gabe Francis

Published on: 03/06/2026

A post with a thousand likes can do nothing for your business; one with forty can book a client. Here are the social media metrics that actually predict results in 2026 — saves, shares, watch time, profile visits — and the vanity numbers to stop chas

Analytics

Social Media vs. Paid Ads for Gyms — What Actually Drives Members in 2026

Matt Simmons

Published on: 02/06/2026

Organic social or paid Meta ads — what actually drives new members for your gym in 2026? The answer isn't one or the other. We break down what each does well, why they work better together, and how the best fitness businesses in the Philadelphia area

Fitness Marketing

What to Look for When Hiring a Social Media Manager for Your Business

Gabe Francis

Published on: 02/06/2026

Social Media Tips