What to Look for When Hiring a Social Media Manager for Your Business

Gabe Francis Published on: 02/06/2026

Thinking about hiring someone to manage your business's social media? Before you sign anything, read this. We break down exactly what to look for, the red flags that should send you running, and the questions to ask before you hire — from a team that

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Your Content Has Two Jobs. Only One Gets Applause.

Stephen Dionne

Published on: 22/07/2026

Content does two jobs. One gets you found by strangers, the other convinces the people already considering you. Only one shows up in your metrics, which is why your quietest posts are often the ones closing business.

Marketing

The Content Audit: 5 Questions to Test Your Marketing

Stephen Dionne

Published on: 13/07/2026

Most business owners can't say whether their content is actually working. These five questions cut through it, covering where your customers come from, video hooks, repurposing, and consistency, so you know if your marketing is building something.

Marketing

Content Isn't a Cost. It's the Only Marketing Asset That Appreciates.

Stephen Dionne

Published on: 08/07/2026

Every other line on your marketing budget expires. Content is the only asset that gets more valuable the longer it exists. Here's what actually makes it compound, why most businesses never build the asset, and the three layers that make it work.

Content StrategyAnalytics

How to Turn One Shoot Day Into a Month of Content

Stephen Dionne

Published on: 29/06/2026

The biggest content mistake isn't posting too little, it's having no system. Here's the exact batching framework we use to turn a single shoot day into 30 days of content: 8-12 clips, static posts, stories, and a full month scheduled. No daily grind.

Content Strategy