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What to Look for When Hiring a Social Media Manager for Your Business

What to Look for When Hiring a Social Media Manager for Your BusinessGabe Francis Published on: 02/06/2026

Thinking about hiring someone to manage your business's social media? Before you sign anything, read this. We break down exactly what to look for, the red flags that should send you running, and the questions to ask before you hire — from a team that

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Stop Sounding Like an Ad. Start Sounding Like Yourself.

Stop Sounding Like an Ad. Start Sounding Like Yourself.

Olivia Yany
Published on: 31/10/2026

Sounding stiff on camera isn't a personality flaw — it's a missing feedback loop. Here's why natural delivery disappears the second a lens turns on, and the specific, learnable habits that bring it back: who to talk to, how to handle mistakes, and wh

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Win-Back Campaigns: Getting Ex-Members to Come Home

Win-Back Campaigns: Getting Ex-Members to Come Home

Win-Back Campaigns: Getting Ex-Members to Come HomeMaxine Moira Marcelino
Published on: 24/10/2026

Most lapsed gym members never said goodbye. Learn the 4-touch outreach sequence, content, and metrics that bring ex-members back, backed by 2026 research.

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Your Likes Are Up. Your Bookings Aren't. Here's Why

Your Likes Are Up. Your Bookings Aren't. Here's Why

Olivia Yany
Published on: 17/10/2026

Your engagement rate might be dropping for reasons that have nothing to do with your content. Here's why shares and saves now carry more weight than likes on Instagram, how to benchmark your numbers against the right account size, and how to spot fak

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Why New Member Onboarding Matters More Than Your Marketing

Why New Member Onboarding Matters More Than Your Marketing

Why New Member Onboarding Matters More Than Your MarketingMaxine Moira Marcelino
Published on: 10/10/2026

0% of new gym members quit within 90 days. Learn why your onboarding system matters more than your marketing spend—and how to fix it.

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