Reviewing social media analytics on a laptop

Likes Are Lying to You

June 03, 2026

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social media metrics vanity metrics saves and shares engagement rate content analytics social media ROI metrics that matter

Gabe Francis is the Content Operations Manager at Simmons Media. He oversees day-to-day production workflows, client content strategy, and team operations across social media, video, and podcast projects. Based in West Chester, PA.

Gabe Francis

Gabe Francis is the Content Operations Manager at Simmons Media. He oversees day-to-day production workflows, client content strategy, and team operations across social media, video, and podcast projects. Based in West Chester, PA.