Video Strategy

What to Look for When Hiring a Social Media Manager for Your Business

Gabe Francis Published on: 02/06/2026

Thinking about hiring someone to manage your business's social media? Before you sign anything, read this. We break down exactly what to look for, the red flags that should send you running, and the questions to ask before you hire — from a team that

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Filming vs. Editing Cost: What Actually Drives Your Video Production Budget

Olivia Yany

Published on: 19/09/2026

Filming and editing aren't competing for the same budget — they're doing different jobs. Here's what actually drives video production costs in 2026, from crew day rates to cost-per-finished-minute, plus the red flags to catch before you sign a quote.

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Seasonal Membership Slumps Are Predictable. Here's Your Q4 Content Calendar

Maxine Moira Marcelino

Published on: 05/09/2026

Seasonal gym membership slumps are predictable. Here's your month-by-month Q4 content calendar to maximize member acquisition from September through December.

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The First 3 Seconds Are the Only Ones That Matter

Matt Simmons

Published on: 03/06/2026

Most videos don't fail because they're bad — they fail because nobody watches past the first three seconds. Here's how to build a hook that stops the scroll in 2026: curiosity gaps, bold openers, and a first frame that works even on mute.

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